Analytics is about using data to frame questions and define a set of hypothesis. By analysing existing data and potentially augmenting with other data sets, insights can be attained that show a range of behaviours & trends for different data groups such as Products, Customers or Processes. The analysis can highlight causality in data sets, reveal data networks or highlight data gaps. 3V is working with clients in this emerging area to support defining the keys questions, developing models and unlocking Business Insight and Value through: